Focus Group Analysis

Focus Group Analysis

The focus group was successful as it highlighted many different areas of our production that were good for the final piece. There were other factors of the focus group that were beneficial as it also highlighted some things that we could build on in the storyline and the shot list.

Question 1: What they thought on the story itself?

The response that we had to the overall storyline was positive. Many of the people that we were asking thought that the story we had between the male and the female was a good basis on listening to the song. However, there were concerns towards the overall ‘love story’ theme because many felt that it was a generic idea and could be interpreted as boring. We will build on this, possibly removing the idea of the argument scene between the couple, drawing more towards the beginning of a band.

Question 2: What current music videos do you find this resonates?

Many of the participants in the focus group found that the music video has similar themes from Kings of Leon’s Beautiful War, as, it features this argument between a couple and illustrates consequences of this. In this case it demonstrates music as a release for troubles in people’s lives. The music video showing the band members is also a way to get the audience to see the band playing there instruments which in this case is a positive consequence.

Question 3: How original do you feel this idea is?

 

The idea was considered to be original, in the sense that is shows the four people coming together in the band through different pathways. This has been extended to the backstory of the breakup of a relationship. We explained to the audience that we wanted to convey the sense that the music video is typically indie-rock and we were conveying that style.

Question 4: What other comments do you feel we should incorporate?

The focus group felt that we should gain a sense of ending. If we were to follow with the relationship theme then how would it end? In usual music videos there normally is a direct finish. However, at this point we hadn’t considered how the ending would play out. In other areas, the group felt like the band performance should be in the same setting as the solo performance from the frontman. This would be to gain a sense of familiarity and the idea that the band are filling the space and creating something positive from potentially negative experiences.